Search Analytics for Your Site
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Rosenfeld, L. (2011). Search Analytics for Your Site. Brooklyn, N.Y: Rosenfeld Media. 224 pages.
We selected Search Analytics for Your Site for discussion at the first UX Book Club CU event in September. This book by Louis Rosenfeld, co-author of Information Architecture and founder of Rosenfeld Media, will appeal to anyone that works with a searchable website or intranet. Rosenfeld persuasively argues that organizations are sitting on mountains of useful data in search logs, yet few are analyzing this valuable source of information. Search log data can be used to better understand who your users are. This data comes directly from users, highlights user expectations for your site, and best of all describes user activity in the their own words. The book provides a clear and concise introduction to search analytics along with recommendations for interpreting this data to improve your site. Rosenfeld also provides an informative introduction on how to retrieve and understand search logs. This book is a quick read and is packed with useful information. I highly recommend it to anyone working with searchable websites.